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As a global security technology company that offers cutting-edge cybersecurity solutions and advanced threat protection technologies to more than 500 million users worldwide, Bitdefender has a unique perspective on threat landscapes and how threats evolve across platforms and spread globally. Our threat intelligence telemetry aggregates malware information from various sources, ranging from Windows, Mac OS, spam, phishing, and others, to provide award-winning protection against real-world threats across all major operating systems.
While the popular belief that Macs are not plagued by malware or threats is deeply rooted in the minds of many Apple users, our security experts debunked that myth long ago by pinpointing information-stealing Trojans, ransomware, aggressive adware, and even advanced persistent threats specifically designed for Macs. While it's true that the volume of Mac malware is lower than those targeting Windows-based systems, there has been an increased proliferation of threats tailored to Apple devices.
And many of those threats are coming from just a few sources. Almost 11% of all threats reported for Mac users during the first three quarters of 2017 involve an aggressive adware Trojan usually bundled with legitimate software, Trojan.GenericKD.
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As the most-reported threat for Macs, Trojan.GenericKD's purpose is to increase advertising revenue for attackers by redirecting victims to various websites and sometimes even installing additional components.
The second-most-reported threat is W97M.Downloader, which is similar in purpose to the Trojan.Gen-ricKD family, but can also be used by threat actors as a tool to collect private information. Commonly encountered on Windows-based systems, the threat has also been ported to the Mac OS.
The same Bitdefender telemetry identified the third-most-prolific threat family for Mac as Adware.MAC.Pirrit. As the name implies, it's a PUA (Potentially Unwanted Application) or PUP (Potentially Unwanted Program) that unleashes an overload of adware on the infected computer and injects ads into all installed browsers. While it's usually considered a low-priority threat, this malware family also has capabilities that could allow attackers to completely take control of an infected system.
Besides injecting ads, Adware.MAC.Pirrit can collect personal user or business information. Commonly distributed using fake Adobe Flash or Microsoft Office updates, it's extremely covert once installed, making manual removal painstakingly difficult.
Steering away from these Mac threats and adware-serving families can be difficult, as they're either bundled with software that seems legitimate or they're appended to malicious email attachments. Exercising caution in both cases is a good way of staying safe, but installing a security solution for Mac OS will ensure everything you download is clean.
A dedicated Mac security solution will also make sure that visited websites are legitimate and that you won't fall victim to phishing, fraudulent websites, or malware-disseminating URLs.
In this article we give you SWOT Analysis of Apple for your marketing assignment. We also have detailed PESTEL analysis of Apple computers.
Who does not know about Apple computers? Everyone knows something about it. But in this blog you will learn something more about it. We have covered strengths, weaknesses, opportunities, and threats of this company. You will only find application of SWOT technique in this SWOT Analysis of Apple.
If you are not sure of SWOT meaning, learn in this free course on external analysis from us. Before we go ahead with the SWOT Analysis, we have introduced Apple computers below. Click here to skip to the first section if you are interested in Apple's SWOT only.
We created this page because one student asked us 'You sell assignment help on SWOT-PESTEL. But why don't you have free articles so that I can do my assignment on my own?' And so here it is! 🙂
About Apple Inc.
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Apple Inc., previously known as Apple Computer Company, is a Math puzzle alpha challenge mac os.
At the time of the writing, CEO of the company is Tim Cook, and the company is chaired by Arthur D. Levinson. In 2018, the company generated revenue of around US$265 billion, and it has
The company also has several subsidiaries. They are Anobit, Apple Energy LLC, Apple Sales International, Apple Services, Apple Worldwide Video, Beats Electronics, Beddit, Braeburn Capital, and FileMaker Inc. Apple has few flagship products – iPhone smartphone and iPad tablet – along with a list of various other products.
Apple Inc. saw unprecedented rise recently but not all was good all the time. In the 1990s, the company's personal computers were not doing well, and it c
More importantly, he brought Steve Jobs back into the company. From there on, things started to turn profitable for the company and we can see where it has reached now. Look at the graph below and you will get the idea:
The company's revenue saw a dramatic rise after it released iMac, iPod and then iPhone, and since then it has not looked back. Now let us dig deeper into the SWOT Analysis of Apple Inc. in the following sections.
Strengths of Apple Computers
Apple computer is a strong company. There are several good things about the company. Strength is the first component of SWOT Analysis. Given below are five strengths of Apple.
▸Brand image
Company has a
▸Innovation processes
Apple always innovate. It always tries to come up with something new every time it launches its product. It keeps adding new features to its phones, and laptops. Innovation has put the company where it is today. Many company came and lost the market, but Apple kept on surviving, only because of this. It follows
▸Customer loyalty
Customers of Apple are too loyal to it. They rarely move away to other brands. A strong fan base of the company ensures that more positive word of mouth occurs all the time. Apple has not only given a quality product to its customers, it has also helped its customer raise their social status. People associate
▸Profit margin
Profit margin can be seen from three angles. They are gross margin, operating margin, and net margin. The profit margin of Apple Inc. by
▸Product marketing
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Apple is the best at advertising its products, and it was quite evident since the days of Apple CEO Steve Jobs. Its product launches in the form of Apple events are observed worldwide. Company has produced several heartwarming TV commercials that
Weaknesses of Apple Computers
But as we said in the beginning with an example of Apple in 1990s, not all goes well for Apple all the time. At present, it is also struggling on some dynamics. In the second component of SWOT Analysis of Apple, we will see some of its weaknesses.
▸Distribution network
Apple keeps its distribution channel exclusive. Not every distributor can get access to sell Apple products. The company allows only
▸High end market dependence
Target customers of the company are majorly those who have bigger budget. This limits the products' access to the mass market, thus negatively impacting the revenue generation. You can see that Apple not only
▸Higher product prices
All apple products are sold at
▸Few products
Unlike other companies, it has
▸Third party incompatible products
Company's devices have their own closed ecosystem, whether it is Apple iPhone, iMac, or iPod. If you purchase Apple, then you cannot expect external devices or software to work with it. This
Opportunities for Apple Computers
However, company is still thriving, and there is a long way to go. Ups and downs in the internal and external environment takes place all the time, and it brings several opportunities as well. Three opportunities for Apple Inc., under third component of SWOT Analysis, is given below.
▸Higher sales with rising demand
The company can focus on
▸Expanding distribution network
Brand image of the company can get it wide access to distribution. It can
▸New product line development
New products can be launched in the market to
Threats for Apple Computers
Amid all these opportunities in the market that you read in the previous section, there are some threats as well. In the fourth and final component of SWOT Analysis, we will see
▸Growth of Android
Android is riding the smartphone wave and in all smartphone brands, except Apple, you will find some version of Android operating system running in it. And the way market is moving up, it seems Apple has to do something about it else it may end up losing its customers to Android. Look at the
▸Technological changes
New technologies come out on the block every few months, and
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▸Imitation
In the past few years, particularly since iPhone, Apple has not come up with any revolutionizing and paradigm shifting technology. Smartphone products in the market now have more or less
▸Aggressive competition
C
▸Rise in labor costs
The labor costs are rising in countries that used to be low cost like China. Apple has its manufacturing unit in China, and the
Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. It needs to come up with some right decisions, and few innovative products to keep up with the market. The role of management will be crucial in stirring this big ship towards its vision and mission. The pendant of prosperity mac os. We hope you liked our SWOT analysis. Our marketing professional writers are capable of delivering master and PhD level of academic writing in country of your choice. Either you need SWOT analysis or assistance with marketing assignment in Canada or the US, we are 24*7 available to help.